Studio Pocket is a brand and digital platform concept I developed as part of my RMIT Capstone Project, that acts as a centralised hub to support emerging graphic designers in their creative practice. The project was born from the insight that new designers often juggle multiple sources of information, resources, and inspiration—Studio Pocket brings these together into one cohesive, intuitive space.

The visual identity system is bold, flexible, and functional. Vibrant colour palettes, clear sans-serif typography, and a playful set of modular icons work together to evoke clarity, momentum, and creativity. The brand tone is supportive and energetic, designed to meet young designers where they’re at, and help them move forward with confidence.

Deliverables spanned a full identity system, app and web interface design, packaging for branded merchandise, and a print collateral suite. Each output was considered not only as a standalone piece but as part of a wider, interconnected ecosystem, creating a consistent user experience across digital and physical touchpoints.

This project refined my approach to building strategic, expressive design systems across brand and UI. At its core, Studio Pocket is about removing friction—delivering smart, uplifting design solutions to help early-career creatives stay in flow.